James webb young biography
- James b Young (1886-1973) was an.
- James b Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and.
- James b Young was an American advertising executive at J. Walter Thompson who became First Chairman of The Advertising Council.
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Refresh Your Email Marketing: James Webb Young, on How to Come Up with New Ideas
James Webb Young believed there are no new ideas. All ideas people produce today are mere remixes of older innovative thoughts that have pushed humanity to progress. However, Young cultivated a thinking process that lead him to become the best copywriter alive, as David Ogilvy considered him. You can learn about it by reading his best-seller “A Technique for Producing Ideas.”
We gathered some of the most interesting thoughts from the book, to open up your reading appetite and inspire you to create better email marketing campaigns.
James Webb Young: Producing new ideas
“An idea is nothing more or less than a new combination of old elements” – this is a quote by Italian economist Vilfredo Pareto that laid the foundation of Young’s creative process.
The memorable advertising man, whose principles still inspire marketers around the world, made the most of the “old elements” he accumulated throughout his life.
James Webb Young
“The principle of constantly expanding your experience, both
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James Webb Young - Marketing Master
CHICAGO --
James Webb Young, Jim Young, Ad Man, Professor, The Honorable James Webb Young-- his titles roll on and on, because his career never stopped.
Young was born in 1886 near Cincinnati, the son of an insurance salesman.
He left school in the 6th grade for a book publishing business and rose within the next 10 years through the ranks to advertising manager -- at the age of 22.
In 1912, he was invited by Stanley Resor, manager of J. Walter Thompson ad agency to become a copywriter at their Cincinnati offices.
In 1917, Young went to New York went to New York as a vice-president. A year later he ran the Western division of all J. Walter Thompson offices.
In 1919, he wrote a then-controversial ad for deodorant Odorno with the headline, "Within the Curve of a Woman's Arm." The headline for the Odorno ad cleaverly avoided mentioning the armpit. The ad itself also drew women in with copy stating that, "persons troubled with perspiration odor seldom can detect it themselves."
The Odorno campaign ran in the La
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James Webb Young
James Webb Young (1886-1973) was an American advertising executive at J. Walter Thompson who became First Chairman of The Advertising Council.[1]
He was inducted in the American Advertising Federation Hall of Fame.
Young received many honors and awards including the Advertising Man of the Year Award in 1946.[1]
Bibliography
- The Diary of an Ad Man.
- How To Become An Advertising Man.
- A Technique For Producing Ideas.
References
External links
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